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Category:Business Management
Strategy
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How Apple Inc. Changed the World**
Jason D. O’Grady
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JH-587 |
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Rs.295 |
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200p |
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ISBN 978-81-8495-054-0 |
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Two guys named Steve, working in a garage, created a prototype computer designed to be different in a way no one thought possible: It would be easy to use. Those two Steves, one now a billionaire and still at the head of Apple, not only succeeded with that product, but they also broke ground in the business world in ways few thought possible: They proved you could not only have fun at work, but pursuing a capitalist dream could be hip. How did Apple do it? How did it go from making computers that made a difference but not much of a dent in the overall market to creating a device (the iPod) and a music service (iTunes) that has changed the way we buy and experience music? And how did the Macintosh and its successors capture the hearts and minds of computer users so deeply that being a Mac person makes you a member of a special club? That’s what this book is all about.
How Apple Inc. Changed the World will inspire students eager to launch a business career or work in the technology sector. Apple has never been afraid to chart its own path, and readers will learn what makes the company tick.
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Category:Business Management
Strategy
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How Toyota Changed the World**
K. Dennis Chambers
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JH-585 |
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Rs.295 |
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144p |
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ISBN 978-81-8495-052-6 |
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Toyota rose from the ashes of World War II to become, just fifty years later, one of the dominant automakers in the world. How did Toyota do it? How did it go from making cars that Westerners pointed to and laughed at to making cars, like the Lexus, that people now lust after? That’s what this book is all about. As veteran writer K. Dennis Chambers shows, Toyota, crazy like a fox, had a long-term plan to become a top-tier player in the auto industry. Through patience, persistence, and a willingness to dream of a different future as well as to look back to the past for ideas, Toyota has succeeded step by step.
Toyota has never been afraid to chart its own path. Readers will learn what makes Toyota tick through Chambers’s penetrating text, which:
— Explains the importance of the company and the essential disruptions that changed business forever. (Think Prius.)
— Details Toyota’s origins and history.
— Presents biographies of the founders and the historical context in which they launched the company.
— Explains Toyota’s strategies and innovations.
In addition, Chambers offers special features that include a look at the colorful people associated with Toyota, interesting trivia, a Toyota time line, a focus on products, a look at how the company treats and trains its workers, and where the company is headed. Toyota – a company that changed, and is changing, the world.
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Category:Business Management
Strategy
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Business Icons Who Changed the World***
Kateri Drexler
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J-2013 |
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Rs.295 |
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280p |
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ISBN 978-81-8495-098-4 |
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Includes Profiles of 12 Business Icons
Business icons, moguls, tycoons – the people who create and master industries, bringing them to their fullest fruition – are usually many different things to different people. To some they are exemplars and saints who show us that democratic capitalism creates innovation and economic well-being. To others, they are villains and demonstrate all that is wrong in a system that tolerates and even seemingly encourages economic disparity between the top and bottom rungs of the socioeconomic ladder.
Business Icons Who Changed the World presents 12 entrepreneurs, corporate executives, and mavericks whose influence extends beyond business into society at large. From Martha Stewart to Ted Turner, Oprah Winfrey to Anita Roddick, Business Icons Who Changed the World offers indepth profiles of the business leaders whose names and products have become household words. Each profile includes discussion of the subject’s background, career, accomplishments, supporters and detractors, and lasting influence.
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Category:Business Management
Strategy
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How Google Changed the World**
Virginia Scott
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JH-586 |
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Rs.295 |
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168p |
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ISBN 978-81-8495-053-3 |
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It’s the Universal dream – start a company, make a fortune, and retire early. Google founders Larry Page and Sergey Brin struck gold with their search engine. That vein of gold just gets richer and richer.
How did these young men and their company become so successful so quickly? How did they influence the world to such a degree that the name of their company and the act of using their search engine become a household word? How did they gain the attention of over half of the people in the world searching for information, leaving their competitors in the dust? These are some of the questions this book answers.
What started as a graduate school project with the goal of perfecting how people search for information on the World Wide Web grew into a company that shook not only the world of search but dramatically changed the worlds of advertising and communication. It changed the lives of those who use Google and who depend on it for research, news, quick answers, shopping, communication, and collaboration. It has even changed how we are able to view and explore our entire planet as we marvel at and take advantage of the satellite images provided by Google Earth. No one can deny: Google has changed the world.
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Category:Business Management
Strategy
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Business Leaders Who Changed the World***
Kateri Drexler
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J-2012 |
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Rs.295 |
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256p |
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ISBN 978-81-8495-097-7 |
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Includes Profiles of 11 Business Icons
Business icons, moguls, tycoons – the people who create and master industries, bringing them to their fullest fruition – are usually many different things to different people. To some they are exemplars and saints who show us that democratic capitalism creates innovation and economic well-being. To others, they are villains and demonstrate all that is wrong in a system that tolerates and even seemingly encourages economic disparity between the top and bottom rungs of the socioeconomic ladder.
Business Leaders Who Changed the World presents 11 entrepreneurs, corporate executives, and mavericks whose influence extends beyond business into society at large. From Michael Dell to Ben and Jerry, Bill Gates to Lee Iacocca, Business Leaders Who Changed the World offers indepth profiles of the business leaders whose names and products have become household words. Each profile includes discussion of the subject’s background, career, accomplishments, supporters and detractors, and lasting influence.
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