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Category:Business Management Mass Media
Mass Communication in India*
Keval J. Kumar
ISBN 81-7224-373-1  

The fourth ‘industrial revolution’ is already upon us. Mass communication has played a key role in the emergence and advancement of each of the four industrial revolutions.

Information and communication technologies (ICTs), from book publishing, the press and telegraph to cinema, recorded music, radio, television, computers, the internet and the mobile phone, have accelerated the diffusion and adoption of the many innovations spawned by these revolutions.

Mass Communication in India begins with an introduction to mass communication theory (Chapter 1); this is followed by dedicated chapters (2 to 8) on journalism, cinema, radio, television, music, book publishing and the folk media. The remaining chapters (9 to 14) are given over to advertising and public relations, media audiences, mass communication and society, development communication, IT, telecommunications and the internet, and intellectual property rights (IPR) related to the mass media. Each chapter ends with a comprehensive list of recent publications for further reading.

This fifth edition expands, revises and updates the critical analysis of both traditional mass media and the new digital social media in the context of the changing socio-cultural and political-economic scenario in India and around the world; the analysis is from the theoretical perspectives of political economy and cultural studies.

KEVAL J. KUMAR is an adjunct professor at MICA, Ahmedabad, and visiting faculty at IIM Indore and Flame University, Pune. Formerly, he was reader at Pune University and director at Symbiosis Institute of Media and Communication. He is the author of Media Education, Communication and Public Policy: An Indian Perspective and co-author of Environmentalism and the Mass Media: The North-South Divide. He has contributed entries to Wiley Blackwell’s international encyclopedias of communication and over 50 research papers to edited books and journals.

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Category:Business Management Mass Media
Mass Communication in India (Hindi)*
Keval J. Kumar
ISBN 8978-93-86348-62-3  
Now in Hindi

Fourth Revised & Enlarged Edition

‘Mass Communication in India is a result of the author’s in-depth study and understanding of the media. It is a pleasure reading a book which is full of information backed up by facts and figures. The book is compact with each section and sub-section having a list of Suggested Readings, and it is heartening to note that most of the books suggested are that of Indian authors.

The book has five sections. The first deals with a general introduction to communication theory. The second entitled ‘Mass Media’ is divided into journalism, radio, television, cinema, advertising, public relations, folk media and group media. The third section is devoted to the psychology and sociology of the audience. The fourth section on ‘The Effects of the Mass Media’ and the fifth on ‘Media and Development’ deal with audience behaviour and the concept of development well supported by research studies… The book meets its objective of being a textbook as well as a book that gives an overview of mass communication in India.’ — Dr. J. Bhagyalakshmi, Communicator:
Quarterly Journal of the Indian Institute of Mass Communication, New Delhi.

Keval J. Kumar is the founder-director of the Resource Centre for Media Education and Research (RECMER), Pune. He is a former Professor and Director, Symbiosis Institute of Mass Communication, and a former Reader and HOD, Department of Communication and Journalism, University of Pune, where he continues to guide Ph.D. students.

He has been Visiting Professor at the Institute for Media Studies, Siegen University, Siegen, and Jacobs University, Bremen, Germany. He has also taught at Ohio State University, Columbus (USA), and Bahrain Training Institute, Manama. Currently, he is Adjunct/Visiting Faculty at the International School of Business and Media (ISB&M), Mudra Institute of Communication, Ahmedabad (MICA), and Indira School of Communication.

Prof. Kumar has a doctorate in Mass Communication from the University of Leicester (UK). He is the author of seven other books. He has published widely in academic journals and also in a number of edited books on the discipline of Communication. He was Chair of the Media Education Research Section, International Association of Media and Communication Research (IAMCR), from 1998 to 2006. He is an Associate Member of ORBICOM, the Association of UNESCO Chairs in Communication, and the Chief Advisor to the NCERT’s syllabus and textbook committee on ‘Media Studies’.
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