Job Description
This is a creative-first, hands-on role. Your immediate focus will be video production, content creation, and community engagement. As you grow into the role, you will be expected to take ownership of campaign analytics, influencer partnerships, and direct marketing – these are part of the full scope of this position, not distant add-ons, and you will be supported in building those skills from day one.
Responsibilities
1. Content Production & Video Editing – Primary Focus
- Edit short-form content (Reels, Shorts, social videos) and long-form YouTube content using Adobe Premiere Pro
- Shoot video content – reels, podcasts, author interviews – and assist with lighting, framing, and audio setup
- Edit and retouch photos using Adobe Photoshop for campaigns and book promotions
- Create visual assets using Canva for social media and maintain brand consistency across platforms
2. Content Planning & Community
- Manage and execute a content calendar across Instagram, YouTube, Facebook, and LinkedIn
- Engage with readers through comments, DMs, polls, and interactive content to build an active community
- Coordinate with authors for shoot availability, quotes, and campaign inputs
3. Book Launches & Events
- Support new book launches, author sessions, and end-to-end campaign asset rollout
- Assist in planning and executing participation in book festivals, exhibitions, and literary events
- Handle on-ground production logistics and coverage at events; travel within Mumbai and occasionally outstation
4. Campaign Analytics & Growth – Expected as You Settle In
- Track and analyse performance across social media platforms; translate data into actionable content decisions
- Monitor paid campaign performance on Meta and Google; support A/B testing and suggest improvements
- Identify, onboard, and coordinate with influencers, book reviewers, and content creators
- Assist with email newsletters, WhatsApp campaigns, and direct audience communication
- Support award nominations and publishing partnership outreach for Jaico titles
Basic Qualifications and Required Skills
What You Bring
- Proficiency in Adobe Premiere Pro – short-form and long-form video editing
- Hands-on experience or strong interest in video shooting – reels, podcasts, interviews
- Proficiency in Adobe Photoshop; familiarity with Canva or similar tools
- Solid understanding of Instagram, YouTube, Facebook, and LinkedIn
- Strong written and verbal communication in English
- Organised, detail-oriented, able to manage multiple projects and deadlines simultaneously
Good to Have
- Prior experience in digital marketing, content creation, publishing, or media
- Knowledge of After Effects or Illustrator
- Familiarity with Meta Business Suite, Google Analytics, or YouTube Analytics
- Basic understanding of influencer outreach or email marketing platforms
- A genuine interest in books, storytelling, and literary culture
