DIRK BECKMANN, born in 1969 in Gelsenkirchen, Germany, is an entrepreneur, author and lecturer. The main subjects of his work are digital business models, new technology and Design Thinking.
While studying economics, he founded the digital communication agency artundweise where, as managing director, he is responsible for customers including Kraft Foods, Kellogg’s, Mars and other well-known German and international companies.
The German edition of this book was nominated for a German Business Book Award.
He teaches ‘Marketing in the Digital Age’ at Bremen University and lectures at numerous congresses and events.
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