TODD IRWIN is the Founder and Chief Strategy Officer of Fazer, a brand strategy firm that helps companies dominate in hypercompetitive markets. For over three decades, he’s led brand strategy for Fortune 500s like Coca-Cola and Verizon, as well as breakout startups backed by Sequoia, Andreessen Horowitz, and Google Ventures.
His work has been featured in The New York Times, Forbes, and MIT Technology Review, and his methodologies have helped transform some of today’s most iconic brands into problem-solving powerhouses.