Apple

Think Different

In 1997, Apple was on the brink of bankruptcy. So, Steve Jobs approved the unique “Think Different” ad campaign to refresh Apple’s image. A long list of exceptional people (such as physicist Albert Einstein and civil rights protester Rosa Parks) appeared in ads accompanied by only the Apple logo and the words “Think different.” The ads appeared in magazines and on billboards and buses. On TV, the commercial included spoken words, in part: “Here’s to the crazy ones . . . The rebels. The troublemakers . . . The ones who think differently . . . [T]he people who are crazy enough to think they can change the world are the ones who do.”

Superstar Company

Apple, Inc., will forever be known as the superstar company whose ideas and products permanently changed the way people interact with technology. The brand has grabbed public imagination as no other tech company has. Historically, it has shaped and reshaped the entire landscape of computing, being almost singlehandedly responsible for the personal computer revolution.

Apple Seeds

Just as a fruitful apple tree sprouts from a tiny seed, so Apple, Inc., grew from a seedling idea that sprouted in the fertile soil of two young minds. It was the summer of 1971 in Cupertino, California. A mutual friend introduced 21-year-old Steve Wozniak to 16-yearold Steve Jobs.”

  • Genre Business
  • Language English
  • Format Paperback
  • Page Count 88 pages
  • Release Date 10-Aug-2025
  • ISBN 13 9789349358324

Original price was: ₹225.Current price is: ₹203. 10% off

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About the Authors

Sara Gilbert

Sara Gilbert is a prolific nonfiction writer with over 150 published titles across a wide range of educational subjects. Her work spans business, science, technology, history, nature, and biographies—written primarily for young readers and school libraries.

Sara breaks down complex topics into engaging, age-appropriate narratives that spark curiosity and understanding. Her books are known for their clarity, research-backed content, and accessibility. Sara's titles are widely used in classrooms and libraries across the United States.