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The Story of McDonald’s
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The Story of McDonald’s

by Sara Gilbert

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McDonald’s opens a new outlet every 14.5 hours and their mascot, Ronald McDonald has an official title: Chief Happiness Officer.

When they started their first restaurant in 1940, the McDonald brothers had no idea their enterprise would one day become synonymous with American pop culture. With a basic menu and an ordering system based around burgers and milkshakes, McDonald’s grew from one company to more than 31,000 in just 50 years. Seventy-five years on, the company continues to offer meals that are affordable and comforting, if not necessarily healthy, and their service is quick and efficient.

They’ve had their share of battles and controversies but, as you will see in The Story of McDonald’s, the company is taking its original offerings around the globe by successfully finding new ways around local palates. McDonald’s is surging ahead leaving behind a trail of competitors and copies.

Jaico’s creative Companies series explores how today’s great companies operate and inspires young readers to become the entrepreneurs and businessmen of tomorrow.

  • Genre Children’s Books
  • Language English
  • Format Paperback
  • Page Count 72 pages
  • Release Date 1-Aug-2015
  • ISBN 13 978-81-8495-771-6

Original price was: ₹199.Current price is: ₹179. 10% off

For sale in the Indian Subcontinent only

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About the Author

Sara Gilbert

Sara Gilbert is a prolific nonfiction writer with over 150 published titles across a wide range of educational subjects. Her work spans business, science, technology, history, nature, and biographies—written primarily for young readers and school libraries.

Sara breaks down complex topics into engaging, age-appropriate narratives that spark curiosity and understanding. Her books are known for their clarity, research-backed content, and accessibility. Sara's titles are widely used in classrooms and libraries across the United States.