Jitendra Sheth
Jitendra Sheth is the author of Clash of the Titans and founder of Cosmos Revisits, a digital marketing agency with operations in Mumbai and Chicago.
With a career spanning nearly five decades, he has been creating brand equity since 1978, bringing extensive experience in advertising, brand strategy, creative communication and business innovation.
Under his leadership, Cosmos Advertising, subsequently renamed Cosmos Revisits, has earned more than 40 prestigious national and international awards, establishing a reputation for creative excellence, strategic thinking and results-driven communication.
His enduring fascination with the forces that shape brands, influence consumer behaviour and transform competitive markets forms the foundation of Clash of the Titans.
Drawing on decades of professional experience, the book explores 40 iconic brand rivalries involving 80 global brands, revealing the ambitions, strategies and defining decisions behind some of the world’s most fascinating corporate battles.
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