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Clash of the Titans
Clash of the Titans - Image 2
Clash of the Titans
Clash of the Titans - Image 2

Clash of the Titans

Inside 40 Iconic Brand Rivalries Redefining Global Markets
by Jitendra Sheth

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Every Iconic Brand Has a Rival.

Every Market Leader Has A Challenger.
And Every Clash Has Changed The Way We Live, Shop, Work, And Think.

Clash of the Titans takes you inside 40 of the world’s most fascinating corporate rivalries—from Apple vs. Samsung, Coca-Cola vs. Pepsi, Nike vs. Adidas, and McDonald’s vs. Burger King to Netflix vs. Disney, Tesla vs. Rivian, and many more. These are stories of ambition, innovation, billion-dollar gambles, spectacular comebacks, and relentless competition that transformed entire industries.

But these battles are about far more than profits. They shape our choices, fuel our loyalties, redefine cultures, and influence the products we use every single day. Every purchase is a vote. Every brand is fighting for a place in our lives.

Packed with surprising insights and unforgettable business lessons, Clash of the Titans reveals how fierce competition creates extraordinary innovation, and why the world’s greatest brands are often defined by their rivals.

A compelling journey into the rivalries that changed business forever.

  • Genre Business
  • Language English
  • Format Paperback
  • Page Count 452 pages
  • Release Date 10-Nov-2026
  • ISBN 13 9788169464352

Original price was: ₹699.Current price is: ₹629. 10% off

This book will be released on 10-Nov-2026.

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About the Author

Jitendra Sheth

Jitendra Sheth is the author of Clash of the Titans and founder of Cosmos Revisits, a digital marketing agency with operations in Mumbai and Chicago. With a career spanning nearly five decades, he has been creating brand equity since 1978, bringing extensive experience in advertising, brand strategy, creative communication and business innovation. Under his leadership, Cosmos Advertising, subsequently renamed Cosmos Revisits, has earned more than 40 prestigious national and international awards, establishing a reputation for creative excellence, strategic thinking and results-driven communication. His enduring fascination with the forces that shape brands, influence consumer behaviour and transform competitive markets forms the foundation of Clash of the Titans. Drawing on decades of professional experience, the book explores 40 iconic brand rivalries involving 80 global brands, revealing the ambitions, strategies and defining decisions behind some of the world's most fascinating corporate battles.