Ego and Brands

Business Stories on Brands such as: Kingfisher • Oyo • Wework • Theranos • Yahoo • Snapdeal

What if the biggest threat to your brand isn’t the competition, but your own ego?

Every brand begins with a founder’s vision, conviction, and ambition. But the same beliefs that fuel growth can become blind spots that stall innovation, distort decisions, and weaken the brand.

In Ego and Brands, brand strategist Chandan Jha explores the hidden psychological forces that shape every stage of a brand’s journey. Going beyond branding frameworks and marketing strategy, with the help of real-life case examples, this book examines how founder identity, fear, bias and leadership behaviour influence brand health often in ways that go unnoticed until it’s too late.

Insightful and thought-provoking, Ego and Brands is for start-up founders, CEOs, marketers, strategists, and business students who want to build brands that last. This isn’t a branding manual.

It’s a mirror that helps you separate belief from bias, recognise the signs of brand drift, and lead with greater clarity.