The Steve Jobs Way

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In The Steve Jobs Way, Jay Elliot gives the reader the opportunity of seeing Steve Jobs as only his closest associates have ever seen him, and to learn what has made him – and the mystique of his management style – capable of creating tools so extraordinary that they have remade three industries and have transformed the way we create, consume, and communicate with each other.

Jay Elliot worked side by side with Steve as Senior Vice President of Apple and brings us his deep insider perspective of Steve’s singular iLeadership style – which encompasses four major principles: product, talent, organization, marketing.

Jay shares the lessons that come out of Steve’s intuitive approach to show how the creative and technological brilliance of iLeadership can be utilized to drive breakthroughs in any organization, irrespective of size.

  • Genre Business Biography
  • Language English
  • Format Paperback
  • Page Count 276 pages
  • Release Date 28-Nov-2011
  • ISBN 13 978-81-7992-768-7

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About the Authors

Jay Elliot

Jay Elliot served as the Senior Vice President of Apple Computer, reporting directly to Steve Jobs, Chairman of the Board. Also, as a member of the Macintosh organization he helped Jobs develop the Macintosh computer from development to introduction. Elliot’s articles and interviews have been published in the Wall Street Journal, New York Times, Time Magazine, and Fortune. He lives in California. William L. Simon is the award-winning author of more than twenty books.