Mass Communication in India (Hindi)

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The fourth ‘industrial revolution’ is already upon us. Mass communication has played a key role in the emergence and advancement of each of the four industrial revolutions.

Now in Hindi

The traditional discipline of Mass Communication now stands challenged by the rapid integration of telecommunications, computing, broadcasting and other media. An entirely new section on Mass Media, Intellectual Property Rights and the Public Domain has been introduced in this revised and updated edition. The book is compact with each section and sub-section having a list of suggested readings, and most of the books suggested are that of Indian authors.
— Comprehensive and critical account of recent developments in the media industries
— Focuses on media analysis and critique, to reflect contemporary trends in communication theory and research
— An entirely new section on ‘Telecommunications and New Information Technology’ has been introduced

Original price was: ₹450.Current price is: ₹405. 10% off

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About the Author

Keval J. Kumar

KEVAL J. KUMAR is an adjunct professor at MICA, Ahmedabad, and visiting faculty at IIM Indore and Flame University, Pune. Formerly, he was reader at Pune University and director at Symbiosis Institute of Media and Communication. He is the author of Media Education, Communication and Public Policy: An Indian Perspective and co-author of Environmentalism and the Mass Media: The North-South Divide. He has contributed entries to Wiley Blackwell’s international encyclopedias of communication and over 50 research papers to edited books and journals.