The Story of Nike

Did you know…
The original name of Nike was Blue Ribbon Sports? The first 5 pairs of the company’s shoes were imported from Japan?

Phil Knight was just 24 years old when he launched the athletic shoe company, Nike, a company that would shortly become a front-runner on a fast track. Named after the Greek goddess of victory, today Nike is the world’s #1 shoe and apparel company.

We bring you the story about the origins, leaders, growth and products of Nike, a paragon of technological innovation in the market for sports-inspired products and services.

Jaico’s creative companies series explores how today’s great companies operate and inspires young readers to become the entrepreneurs and businessmen of tomorrow.

  • Genre Children’s Books
  • Language English
  • Format Paperback
  • Page Count 72 pages
  • Release Date 20-Jun-2013
  • ISBN 13 978-81-8495-439-5

“We make every effort to take consumers where they want to go before they realize they want to go there.”

Phil Knightcofounder of Nike Inc.

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About the Author

Aaron Frisch

Aaron Frisch had served as an editor at the Creative Company's Mankato headquarters. Frisch chiefly wrote nonfiction picture books about various U.S. professional sports teams. His writings included the natural world and the lives of notable Americans. A Night on the Range bagged the Spur Award for Best Western Storyteller from the Western Writers of America in 2011. It also reached the finals that year for a Minnesota Book Award in children's literature. Frisch passed away unexpectedly on January 7, 2013.