The Practical Marketer

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Have you ever wondered what goes on behind the making of iconic ad campaigns like ‘Thanda Matlab Coca Cola’, Cadbury Celebrations’ ‘Toh Iss Diwali Aap Kise Khush Karenge?’, or ‘Britannia Khao
World Cup Jao!’.

While we all enjoy catchy ads, only a few are aware of how iconic brands are built. With over two decades of experience in sales and marketing, and having been a part of all aspects of brand building from advertising and promotions to innovations and packaging, Saurabh Bajaj provides great awareness into how marketing shapes brands and businesses.

The Practical Marketer serves as an excellent guide to consumer product marketing for those who want to understand what works and what doesn’t in a highly competitive market.
You will learn how to:
• Leverage consumer behaviour insights
• Build a brand strategy
• Deliver winning products and campaigns
• Create the right brand architecture
• Take your brand to international markets

Rich with real-world examples and engaging backstories of popular campaigns Bajaj led, this book will help you gain an in-depth understanding of marketing from a practitioner’s perspective.

  • Genre Business, Marketing
  • Language English
  • Format Paperback
  • Page Count 280 pages
  • Release Date 20-Aug-2024
  • ISBN 13 978-81-19792-16-0

Original price was: ₹499.Current price is: ₹449. 10% off

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This book will be released on 20-Aug-2024.

About the Author

Saurabh Bajaj

SAURABH BAJAJ is the Executive Vice President, Prepaid Marketing, for Vodafone Idea. He is an alumnus of Delhi College of Engineering and Indian Institute of Management (Indore). He has spent over 20 years in the field of sales and marketing with prestigious organizations like Mondelez India, Diageo India, and Britannia Industries. He has been recognized as one of the 50 Best Marketing & Communication Professionals by White Page International, as a DMA Trailblazer Rising Star CMO, and more recently, as India’s Top 100 Digital Marketers by AdLift India. For more insightful marketing strategies, case studies, and latest tips from Saurabh, visit