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Everybody’s Business

The unlikely story of how big business can fix the world
by Jon Miller, Lucy Parker

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Is big business part of the problem or part of the solution ?

Features Indian companies Tata and Mahindra

Everybody’s Business is a journey through the business world. We meet the companies that are driving business forward by mobilising to tackle the challenges we all face. At its heart, this is a story of businesses doing what they do best: delivering products and services that people need, creating jobs and finding new ways to solve old problems. It’s a story of people taking the initiative, and finding inspiration in the positive impact of their actions.

We see how some of today’s leading companies are realising that lasting success comes from having a purpose broader than making a profit. They know that business should benefit customers, employees, suppliers, neighbours and the wider world, as well as shareholders. Enduring value comes from making business work for everybody.

  • Genre General Management
  • Language English
  • Format Paperback
  • Page Count 340 pages
  • Release Date 1-Jan-2015
  • ISBN 13 978-81-8495-644-3

It is often through business that you have the power to change things.

Jason ClayWorld Wildlife Fund

This is such an important theme. The world is facing historic
challenges, and we’re going to have to turn to business to
help grapple with them.

Dominic BartonManaging Director, McKinsey & Company

The relationship between business and society is complicated, and knowledgeable interpreters are few and far between. But
you’re in very safe hands with Jon Miller and Lucy Parker.

Jonathon Porrittenvironmentalist and writer

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About the Authors

Jon Miller

Jon Miller has worked all over the world with global brands such as Coca-Cola and American Express. He was Strategy Director for Mother, one of the most awarded creative agencies in the world, and spent many years with Ogilvy. Jon has created campaigns for many NGOs, including Amnesty, Greenpeace and WWF, as well as developing communications strategies for government campaigns.

Lucy Parker

Lucy Parker has spent much of her working life as a documentary-maker for the BBC. She went on to make films about businesses around the world and has worked as a coach and adviser to the leaders of some of the world’s biggest companies.