Introducing a remarkably effective way to articulate your value message and create product distinction among competitors. Through an engaging story, discover the “VALUE” rules, a five-step approach salespeople use to win sales on value, not price.
The 5 Rules of Megavalue Selling is for salespeople, sales managers, start-up entrepreneurs, business owners, and people eager to learn about mastering customer conversations about value. This book shows how to:
- Identify a customer’s true value drivers
- Handle the price pushback and commodity traps
- Uncover undervalued or unrecognized drivers
- Customize value messages according to client specifications