Typically, the journey to becoming a master salesperson is long and painful, full of trial and error, requiring perseverance and constant self-motivation. But it doesn’t have to be that way!
While pundits may describe sales as an art form, the truth is that – like science – it is based on core principles and practices. In order to get better at sales, a salesperson need only improve on these individual building blocks.
In the Science of Sales, author Pranab Bhalla builds a logical framework for budding professionals on the process of sales. Here you will find:
- The right psychological approach
- The building blocks of cold calling and business development
- The art of questioning
- The sales presentation
- Understanding buying decisions
- Dangling the bait and much, much more!