Corporate Social Responsibility is not Public Relations

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How to put corporate social responsibility at the heart of your company and maximise the business benefits

Research shows that CSR improves long-term business performance and that consumers prefer to patronise organisations with strong histories of social responsibility. Today’s customers and employees are speaking with their values as well as their wallets! Consumers are sensitive to empty promises and want brands to be committed to the planet, sustainability and other social issues.

This book argues that trust is at stake for every organisation and is the reason why communications strategies must respond authentically. If you can’t be authentic about social initiatives, then don’t do it because CSR is not a publicity tool! Yet some see the relationship as nothing but a marketing trick—an organisation’s blatant self-promotion.

Inside these pages you will find invaluable insights from established companies like Tata, Dabur, and ITC, alongside interviews with global business leaders and emerging social entrepreneurs responding to this shifting perspective of CSR worldwide and in India. This book will define the real role of PR in CSR and what that relationship should be.

  • Genre Non-fiction
  • Language English
  • Format Paperback
  • Page Count 240 pages
  • Release Date 15-Nov-2022
  • ISBN 13 978-93-93559-42-5

Original price was: ₹499.Current price is: ₹449. 10% off

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About the Author

Sangeeta Waldron

Sangeeta Waldron is an award-winning public relations and media professional and is the author of The PR Knowledge Book. She is often invited to global events, where she speaks about the media, CSR and diversity in business.