From Ideas to Iconic Brands

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Inspiring stories to help you build a bigger, better, stronger brand
  • Apple
  • Coca-Cola
  • Nike
  • Starbucks
  • Disney
  • KFC
  • Hallmark
  • Mercedes
  • Revlon
  • Tupperware
  • Banana
  • Republic and many more

A cross between a business book and a storybook, From Ideas to Iconic Brands is a collection of 101 accessible, enjoyable and revealing tales behind the creation of some of the world’s greatest brands, including Mercedes, Apple, Disney, KFC, WWF, Guinness World Records and Coca-Cola.

The stories are arranged into sections covering brand origins, brand naming and identity, marketing strategy, communication, innovation, repositioning and renovation, with a moral at the end of every story. For each story, the author has drawn a marketing principle that can be applied to many brand and marketing challenges businesses face today.

Packed with compelling anecdotes illustrating how to gain increased visibility, cultivate a loyal following and establish a reputation of being the best in the market, this book provides the reader with a fully-equipped toolbox for building a winning brand!

  • Genre Business
  • Language English
  • Format Paperback
  • Page Count 336 pages
  • Release Date 28-May-2018
  • ISBN 13 978-93-86867-89-6

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About the Author

Giles Lury

GILES LURY is the executive chairman of The Value Engineers, a leading marketing and advertising agency. His specialist subjects are brand positioning, brand architecture, and innovation. He is a regular contributor to the marketing press, and he blogs for The Marketing Society.

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