The Power of Why

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The new manual for business survival and growth

Does your competitor always get the sale, even though your products and service are just as good, if not better?
Why are some companies’ once-trusted brands now deemed worthless?

After many years of diligent research and work with a wide range of clients, consultant and speaker, C. Richard Weylman, has the answer to these questions to find out what is working and what isn’t for any organization.

Customers don’t care if a business is different or that its products are unusual. They want to do business with companies willing to make a customer-centric promise of expected outcome: up-front and unconditional. The secret lies in engaging buyers emotionally by getting to know their taste and style and deliver solely from their perspective to profoundly elevate business performance.

The Power of Why shows you how to elevate your business performance regardless of your situation or position. Offering the same actionable, hands-on strategies Weylman has used to help companies of all sizes grow in the toughest conditions.

  • Genre Business
  • Language English
  • Format Paperback
  • Page Count 176 pages
  • Release Date 19-May-2019
  • ISBN 13 978-93-88423-41-0

Brilliant distilled wisdom

Christopher ForbesVice Chairman, Forbes Media

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Original price was: ₹325.Current price is: ₹293. 10% off

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About the Author

C. Richard Weylman

C. Richard Weylman, Chairman of Weylman Consulting Group and CEO of The Weylman Center for Excellence in Practice Management, is a highly sought-after sales and marketing consultant, speaker, and media expert. His writings have been featured in Investment Advisor, Fundfire, NALU, GAMA News Journal, and on and