Foreword by Philip Kotler
Suhas Apte and Jagdish Sheth bring their expertise from both practice and academia to illustrate how business leaders can embed sustainability in a truly holistic and transformative way.
Through an examination of companies such as Walmart, AT&T, IKEA and the Tata Group, Apte and Sheth have developed a proven and actionable framework rooted in the real world success of these companies. The case studies reveal how business leaders proactively engage, energize and promote market sustainability to all of their stakeholders including customers, employees, suppliers, investors and the government. The sustainability edge enables companies to critically engage their stakeholders and influence them to accept sustainability as part of their core mission.